Political Copywriting 1

Are more people lying these days or is there just a political race in the works? Ahh, yes, the Republicans in the US are trying to pick a candidate to go up against Obama. That explains it. And that probably means a lot of copywriters are getting paid a lot of money to write fundraising ...

Copywriting Interview With Joseph Ratliff, Part II 6

Here’s part II of my interview with Joseph Ratliff. What is the biggest mistake you’ve ever made in your copywriting business? That is an excellent question Stephen, and I’ve made only one (LOL, kidding). My biggest mistake was in my early days, I was an “order taker” for my clients. They had a project, and ...

Copywriting Interview With Joseph Ratliff, Part I 3

Local marketing is all the rage lately. Strangely enough, I’ve never written copy for someone in my city. The closest was across the river in Portland, OR a handful of times. So when I got the chance to interview Joseph Ratliff I seized it. I know he has experience working both local and global. And ...

Copywriting Continuity And The Marketer’s Folly 2

So get this: There’s two goldfish sitting in a tank, right? And one goldfish turns to the other and says, “Do you know how to drive this thing?!” Believe it or not, that joke was determined to be one of the best jokes IN THE EVER by a scientific study. But the funny thing here, ...

Great Copywriting And The 3 B’s 5

If you want to bust out great copywriting every time you stare at the blank page, you’ve gotta learn the 3 B’s of copywriting. Unfortunately, learning the 3 B’s takes time. I can tell you once, I can tell you twice – but until you practice APPLYING the 3 B’s in your copy… the science-slash-art ...

GeoSurf Lets You Browse For International Clients

Recently I was given the opportunity to check out an interesting new tool with many valuable uses. And I gotta admit, while it’s good for business it’s also just fun to play with. The GeoSurf Toolbar The toolbar is made by a company called BiScience and it’s heavily aimed at online media-buyers who need to ...

Ready Spaghetti SEO And Blog Promotion Report 3

Since I haven’t been posting every day I also haven’t told you the results of March’s Ready Spaghetti SEO challenge. The goal was to get a video ranked on the first page of any Google search result. It turned out to be easy, if you picked the right keyword. I only created 2 videos before ...

The Death Of Happy Hour 1

Get It? Got It. Good. 1

Today, instead of writing a blog post I drafted an ambitious plan to grow the audience of this blog, continue to produce quality content, and convert visitors to more business. Business being more clients and selling products. It’s not too fancy. It will require “stickiness” and work. But both of those things make me feel ...

Saw Gary Vaynerchuk At Powell’s Books 2

Last night I showed up at Gary Vaynerchuk’s book signing at Powell’s for the third time in three years – one for each book, starting with “101 Wines.” And I can tell you, Gary is hitting full stride! My girlfriend felt I conned her when she realized the focus wasn’t on wine this time, but ...