Author Archives: Stephen Dean

Doing Push Ups ‘Til Exhaustion

I assume you know what a push up is, but if not, here’s a video that explains:

Ever tried doing push-ups until exhaustion?
That means you start doing push ups, and you don’t stop until you literally can’t do anymore. I’ve tried it many, many times, as it’s part of my favorite workout.
And I [...]

Posted in Productivity & Success | View Comments

Happy Hour 3/18/11

I’m exhausted from a long week. Still have a lot to complete this month. I haven’t finished my product that I promised Ryan Healy and I still haven’t completed the March Ready Spaghetti Challenge. And that’s all on top of my copywriting projects.
Crunch time! But later… because now it’s time for happy [...]

Posted in Housekeeping | View Comments

Happy St. Patricks Day, Get Your Pot Of Gold

Every now and then I sign up for one of those “Free Product” giveaways you might hear about.
It goes something like this… give us your email address and we’ll let you download $43,879 worth of Internet marketing training, free!
Most of the products are pretty basic. A lot of them aren’t worth the time it [...]

Posted in Copywriting Heads Up | View Comments

My Magical Product Box

I’m a big fan of all things entertainment: books, movies, music, sports games. And for years I threw money at these things.
I bought every movie that looked interesting, every book that looked interesting… and while I didn’t go too crazy on boardgames, I soon realized I had more than I had people to play [...]

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Split Test Myths And Statistics

Several years back I created Easy Split Test for marketers who want to improve their sales copy.
A split test is where you send one page’s traffic to two pieces of copy and calculate which page converts best. Afterwards you stop showing the loser and begin a new test with the winner and a new slightly [...]

Posted in Business Tips, Copywriting Tips, Internet Advertising Tips, Multivariate Testing | View Comments

The Secret To Writing Daily Blog Posts

Just six weeks ago the idea of posting to my blog every day seemed like a daunting task. I wondered where on earth I’d get all the ideas needed to come up with a new post every day.
In true Ready Spaghetti form, however, I didn’t let that stop me from just getting started. [...]

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Happy Hour 3/11/11

If I accomplish everything I want to this month… it will be EPIC. You can imagine that I’m super busy, so let’s get straight to this week’s happy hour. Here we go!
Great TV Show
Addicted To Hardcore Pawn: Ben Settle recently revealed he hones his copywriting chops by watching negotiations on the TV show, [...]

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The Most Important Letter You’ll Ever Read

“The Most Important Letter You’ll Ever Read.” Ya right.
Ever read that line in a sales letter? I think it has it’s place. And this isn’t it…
“If you’ve ever wanted to go birdwatching in your backyard, then this is the most important letter you’ll ever read.”
Could anyone possibly believe that birdwatching is the most [...]

Posted in Business Tips, Copywriting Tips, Internet Advertising Tips | View Comments

An Important 5 Week Milestone Has Passed

For those of you who remember James Brausch, he reemerged last year for a bit and wrote some interesting blog posts before disappearing again. One in particular was titled “Interesting Data Comparing Income To Stickiness.”
In the post he describes an exclusive joint venture he could only offer to one person at a time, and [...]

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Don’t Be A D!©k

Recently in the midst of some brief Twitter reading and scanning blog posts, I read that a buying crowd is a polarized crowd. Or something like that.
It’s similar to what we discussed inside Grizzly’s post on being a guru.
Grizzly quickly went over the formulaic way to brand yourself a guru – track down the [...]

Posted in Business Tips, Productivity & Success | View Comments
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