Ballooning Squeeze Page Conversions With Winning Audio Scripts 4

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Step 3 of 7 Steps To A Successful Squeeze Page is adding an animated video that starts automatically.

You can create this at SitePal, but you need to write your own audio script.

What should your audio script say? I’ll be testing different strategies in the future, but this script helped balloon the conversion rate (2x-3x higher) and is extremely easy to put together.

Here’s a winning squeeze page audio script in 6 pieces.

Piece 1: Say, “Attention!” or a similar phrase to alert the visitor. This works well for cheap traffic.
Piece 2: Read the headline of your squeeze page. (And maybe the subhead if you have one.)
Piece 3: State the “Reason Why” they should give an email address.
Piece 4: Tease them with information they’ll discover after giving their email address. (This might be simply reading the bullet points of your squeeze page.)
Piece 5: Call To Action: Specifically tell them to enter their email address in to the form now and restate the “Reason Why.”
Piece 6: Tell them what will happen if they don’t. What will they miss out on? What will they be too late for?

And that’s that. You may see an instant increase in squeeze page conversions.

Of course, then you’ll need to send them to a killer sales page. To get one, fill out an application at CopyProductions.com.

At CopyProductions.com you’ll find I can create your squeeze page, thank-you page, sales page and more. If you’re ready to take your business to the next level, fill out an application now.

4 thoughts on “Ballooning Squeeze Page Conversions With Winning Audio Scripts

  1. Reply Tiffany Colter Feb 16, 2010 7:42 am

    I read this post recently and don’t even know how I found your blog. I actually saved this in outlook to come back and reread.

    I always rant on my Writing Career Coach website about the need to inform rather than just give an infomercial. You did this masterfully here.

    I would hazard to guess, based on your post, that part of the reason your seeing an increase in sales with a squeeze page is your great copy, not just the existence of the page.

    I am certainly going to bookmark this site.

  2. Reply Stephen Dean Feb 16, 2010 2:34 pm

    Thanks Tiffany, glad you enjoyed the article!

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