Category Archives: Affiliate Marketing Copywriter

In Affiliate Copywriting 101 I taught how to warm your visitors up to the product sales page.

If that worked, then after the visitor read your awesome copy he clicked on over to the sales page and bought. YES!

If you didn’t collect your visitor’s email address, that was your only shot. So hopefully it worked.

Which begs the question… why not collect the visitor’s email address BEFORE sending them to the product sales page.

Then you’ll have several chances to get your reader over to the product sales page and buy.

For Affiliate Copywriting 102, let’s go over different types of emails that will have your readers BEGGING to click your affiliate link.

OK, getting started…

Your reader likely already clicked over to sales page and saw the headline once. So we don’t need to tease them with the headline again.

Instead now’s the time to find little gems in the sales copy, tease the reader about them in your affiliate copy, then tell them to GO to the sales letter to read more about it.

It’s best to keep it short, that way we can get them to the sales letter as fast as possible. That typically means sticking to ONE idea per email.

Here are some examples of simple ideas I use in email campaigns all the time…

Did you see how much money he made in June?

Use impressive but vague claims to peak their curiosity. If the sales page uses any form of proof, like screenshots or videos showing income claims, build that up in the email… but tease them by leaving out how much money was actually made. They’ll have to click your affiliate link to find out.

You’ve GOT to read Dan’s story, it’s midway down the page.

In this case, “Dan” could be the name of someone whose testimonial is on the sales page.

Asking you readers to check out specific testimonials on the sales page can get them highly engaged. Especially because testimonials can be so powerful.

Is she seriously giving this away for free?

Most sales pages include bonuses, right? You can write an email teasing them about a free bonus that comes with the product.

Again, don’t actually say what the bonus is so that they have to click over to find out. But you can tease them by saying how much the bonus is worth.

Can you think of any more?

Go through the sales letter looking for little gems you can use to tease your subscribers. When you find a good one, write an email using the gem as bait.

That’ll get them to click over and the sales copy will do it’s job. Then you’re good as gold.

Want a quick nice little boost to your monthly income? I think affiliate products are the best way to go.

Affiliate products are a great way to explore a niche and see if it’s viable.

They’re also great to use as a “filler” product as you create your own or as you attempt to get your traffic machine pumping.

For all these reasons, I think becoming a proficient affiliate marketer is a good idea.

How does copywriting fit in with affiliate marketing?

Affiliate marketers are usually great at getting traffic. They’re not always the best at copywriting, and so they hire me.

Many of my clients have no product of their own…

..they’re just affiliate marketers who know that I can write powerful affiliate copy. In fact one of my longest repeat clients is a full time affiliate marketer who hires me for anything from blog posts, to emails, to review pages to pre-sales pages.

To be a successful affiliate marketer, you need copy!

(If you’d like to see if I can help your affiliate marketing campaign, leave a comment saying so!)

And you need copy that works.

How to write affiliate copy that works.

I’m sure a lot of strategies are successful, but here’s mine. And it’s the same regardless of the medium (emails, blog posts or pre-sale pages).

Read the affiliate product’s sales page 2-3 times. Stare at the headline for a good minute.

Then in your affiliate copy, agitate a problem that this headline promises to solve.

Got that?

Your goal with affiliate copy is to get the reader to the product sales page… and to READ IT.

The easiest way to do that is to make the reader feel, experience and obsess over a problem… the very same problem that the product sales page promises to solve in the first sentence: the headline!

If the reader connects with the headline and starts reading, you’ve done all the heavy lifting and the job is 50% done. If you’ve chosen a good affiliate product, then the sales copy will do the rest.

Of course, your job’s not done yet. There are more strategies you can use to keep the reader going back to the product sales page again and again until they buy, but we’ll get to that in part 2.

>>> Click here to start a conversation about your affiliate copy needs