Copywriting Dean

Check out these 4 products I’ve personally checked out and love…

• Productivity Engineering
• Internet Business Box
• The Secrets of a 10% Conversion Rate!
• Make Money “One Bite At A Time”

All 4 of them are worth at least double the asking price, so I decided to see if I could highlight them here.

Each product owner gave me permission to do so, and even decided to give me a commission for any sales I send their way. Cool!

If you purchase one and are not happy with it, you probably shouldn’t trust my opinion again. It’s with that understanding that I highly recommend these products.

Two of my big first winners were for Kaviraj Kodai at UltimateMarketingCenter.

My copy skyrocketed his income for years after making the smart decision to fill out an application for my services.

“My Conversion Rate Has Skyrocketed!”

“I have two words about the sales letter. Mind blowing! You’re a genius copywriter.”

“Business has been doing great. My conversion rate has skyrocketed ever since you wrote those sales letters for me. I can’t thank you enough for doing such a marvelous job. You’re the first person I’m going to think about every time I start a new project that requires copywriting.”

Kaviraj Kodai, ultimatemarketingcenter.com

You can hire me to write your sales copy at Copy Productions.

Many copywriters advise that you keep a swipe file. Meaning that you keep a collection of high quality advertisements to study and get ideas from when writing your own copy.

There are ways to collect an awesome set of offline advertisments… and one way is to BUY products from successful offline mailers. But frankly I’ve never gone this route.

I primarily write copy online and I look for online copy to put in my swipe file.

In the past when I found copy I liked I’d bookmark it or add it to my favorites. This worked OK… until the site disappeared, the offer was taken down or the copy changed.

Then I tried saving the webpage with the copy to my computer. This works OK still. But it can be messy with all the extra files attached to the webpage. Especially if all I want to keep is a headline.

So now I’ve discovered my favorite method for keeping a collection of swiped ads.

Windows Vista, Windows 7 and some versions of Windows XP have a “Snipping Tool” that allows you to highlight a portion of your screen and save it as an image.

Now it’s easy and painless to save a simple headline. Take for example this quick swipe of the headline from my Copywriting Services page. (Which of course was based on a swiped headline

I’ve set up a folder on my PC’s “Desktop” called appropriately, “Swipe File.” And another folder inside there is named “Headlines.” I save all swiped headlines in here.

Then when it’s time to look at successful headlines, I can open up any image inside this folder. Windows opens the image inside of it’s photo viewer and allows me to hit “Next” over and over again browsing my swiped headlines.

Fantastic! So much cleaner than paper or saved web pages.

Of course, most of the images you are creating involve copyrighted material. So you shouldn’t be sharing or selling your swipe file with anyone.

But creating a swipe file this way for your personal use is no problem. (At least that’s what I believe. I’m no lawyer, so do your own research.)

In any case, you have permission to swipe any of my sales copy for your personal use in this way.

And if you’re looking for more copy to swipe, you might start here:

Productivity Engineering

Good luck hunting and swiping!

Ed Charkow filled out an application to write sales copy for a $197 product. I liked the service they were offering and took them up on the offer.

After the project Ed left me this testimonial:

“…9 Hours To Pay Off The Sales Letter…”

“Stephen did such a rotten job for us it took all of 9 hours to pay off the sales letter with PPC ads only. I don’t recommend him unless you want a good sales letter at a decent price.

“(For those of you don’t get sarcasm – Stephen is a good guy who will take care of you and do a great job.)”

Ed Charkow

You can hire me to write your sales copy at Copy Productions.

Veteran affiliate Rhen Khong filled out an application at CopyProductions.com. I accepted his application and wrote a sales piece for an affiliate product he was promoting.

More than a year later he left me this testimonial.

Stephen Beat A Marketing Team Of Over 15 People

“Stephen wrote a piece for me last year that was directly responsible for $37,410.00 worth of affiliate commissions so far.

“His copy was so good that I started noticing my merchant (who have a direct response marketing team of over 15 people) literally copied my landing page’s headline and changed all their Google ads!”

Rhen Khong, Veteran Affiliate Marketer

You can hire me to write your sales copy at CopyProductions.com.

I met Shawn Pringle at Jim Edwards’ Bootcamp in Atlanta.

After chatting for a bit he decided to hire me to write sales copy. I put my new copy to the test against the previous copy and we saw sales instantly double.

“Boosted My Conversion Rate Substantially…”

“Not only is Stephen a great copywriter that boosted my conversion rate substantially (paying for his fee rather quickly), he is also one heck of a good guy!

“I met him personally a few years back at an IM event and he’s a stand up guy that’ll treat you right. You can’t go wrong working with Stephen.”

Shawn Pringle,
FromShawn.com

You can hire me to write your sales copy at Copy Productions.

Finally, the WYSIWYG Killer has a name. “Copy Breeze” won out over several other choices… partially because it was one of the few choices with an available domain name…

and mostly because it makes writing copy a breeze. No doubt about it.

The copywriting method can change from copywriter to copywriter, but the consensus is that the best way to write copy is to just sit down and WRITE.

Write at the speed of light and don’t bother with making it sound “just right.”

Copy Breeze allows you to do just that. All the distractions are taken away. The software is extremely light on resources so it doesn’t bog down your computer and you never have to wait for the screen to catch up to your fingers.

It eliminates “noise” by ONLY allowing you to write. So you don’t have the option to play with tables, fonts, styles, CSS and whatever else you can find in a myriad of pull down menus and floating tool boxes.

No, this is the tool for copywriters that just allows you to write amazing copy.

And when you’re finished, at the click of a button, your copy is made in to a phenomenal HTML page designed for maximum sales. It’s based on the sales template I put together while working with Michel Fortin.

One click, and you’re ready to publish your sales page to the web.

And that’s why, as a professional copywriter, I write exclusively in Copy Breeze.

It’ll be released next week.

In the very near future I’m going to be giving out a bunch of free stuff

And while I’m being vague by calling it “stuff,” I’d be excited if I were you.

In between copy projects I’ve been creating new software to help me write copy, generate traffic and run my copywriting business. You can expect to see all of these for free. (Although with some limitation.)

I’ll be giving away a free critique in the near future. Creating free squeeze pages for blog readers like you (in exchange for something small). and more.

If you want to make sure you have first crack at all this free stuff, remember to subscribe to my announcement list that’s in the right sidebar.

And I’ll be giving out my first “free stuff” next Monday.

Hey! It’s my birthday today and I’m 27. My birthday, December 3rd, happens to fall on a date that would make it very easy to run a promotion.

( 12/3, easy as 12-3, something like that =)

But instead of selling you something today, I’m just going to give it away. You can get it in 1-2-3 steps…

1. Check out my Copywriting Special Offer page. You can give me a present by buying anything that calls out to you: Copywriting Special Offers
2. Then sign up for my WSO announcement list if you’re not already on my mailing list.
3. And tonight, hopefully before I go out for pie, I’ll send you a free gift. It’s a product I’ve never given away before and will help your business.

Thanks! And CHEERS!

The thing about having fun while doing an interview over the phone is you sometimes give up TOO much information.

The other day I got to talk to Robert Plank on Skype about how I optimize my blog for profit. We talked for 30 minutes and had such a great conversation about blogging… that many times I forgot that Robert was recording the call!

We shared our favorite strategies, favorite plugins, our favorite marketers, and more. I came at it from a copywriter’s perspective, which is something you probably haven’t seen before. (So let me know what you think)

In the future, only people who join my email list will get access to this interview. And while I hope you have signed up to receive announcements, I am going to let you access the recording today with no restrictions.

Here it is: http://www.copywritingdean.com/robertplank

Hope you enjoy it, and don’t forget to check out Robert Plank’s blog. He set a goal to make $30,000.00 for the month of February and he’s almost there. I’m sure he’ll let you know if he makes it at the blog.