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	<title>Copywriting Dean &#187; Copywriting Tips</title>
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	<link>http://www.copywritingdean.com</link>
	<description>Copywriter Stephen Dean Talks Internet Advertising</description>
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		<title>Political Copywriting</title>
		<link>http://www.copywritingdean.com/political-copywriting</link>
		<comments>http://www.copywritingdean.com/political-copywriting#comments</comments>
		<pubDate>Tue, 10 Jan 2012 00:52:44 +0000</pubDate>
		<dc:creator>Stephen Dean</dc:creator>
				<category><![CDATA[Copywriting Tips]]></category>
		<category><![CDATA[copywriting]]></category>

		<guid isPermaLink="false">http://www.copywritingdean.com/?p=1360</guid>
		<description><![CDATA[Are more people lying these days or is there just a political race in the works?
Ahh, yes, the Republicans in the US are trying to pick a candidate to go up against Obama.  That explains it.
And that probably means a lot of copywriters are getting paid a lot of money to write fundraising letters [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Copywriting Interview With Joseph Ratliff, Part II</title>
		<link>http://www.copywritingdean.com/copywriting-interview-with-joseph-ratliff-part-ii</link>
		<comments>http://www.copywritingdean.com/copywriting-interview-with-joseph-ratliff-part-ii#comments</comments>
		<pubDate>Thu, 28 Jul 2011 18:24:43 +0000</pubDate>
		<dc:creator>Stephen Dean</dc:creator>
				<category><![CDATA[Business Tips]]></category>
		<category><![CDATA[Copywriting Heads Up]]></category>
		<category><![CDATA[Copywriting Resources]]></category>
		<category><![CDATA[Copywriting Tips]]></category>
		<category><![CDATA[Internet Advertising Tips]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[copywriting]]></category>

		<guid isPermaLink="false">http://www.copywritingdean.com/?p=1339</guid>
		<description><![CDATA[Here&#8217;s part II of my interview with Joseph Ratliff.
What is the biggest mistake you&#8217;ve ever made in your copywriting business?
That is an excellent question Stephen, and I&#8217;ve made only one (LOL, kidding).  My biggest mistake was in my early days, I was an &#8220;order taker&#8221; for my clients.  They had a project, and [...]]]></description>
		<wfw:commentRss>http://www.copywritingdean.com/copywriting-interview-with-joseph-ratliff-part-ii/feed</wfw:commentRss>
		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Copywriting Interview With Joseph Ratliff, Part I</title>
		<link>http://www.copywritingdean.com/copywriting-interview-with-joseph-ratliff-part-i</link>
		<comments>http://www.copywritingdean.com/copywriting-interview-with-joseph-ratliff-part-i#comments</comments>
		<pubDate>Wed, 27 Jul 2011 20:30:57 +0000</pubDate>
		<dc:creator>Stephen Dean</dc:creator>
				<category><![CDATA[Business Tips]]></category>
		<category><![CDATA[Copywriting Heads Up]]></category>
		<category><![CDATA[Copywriting Resources]]></category>
		<category><![CDATA[Copywriting Tips]]></category>
		<category><![CDATA[Internet Advertising Tips]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[copywriting]]></category>

		<guid isPermaLink="false">http://www.copywritingdean.com/?p=1335</guid>
		<description><![CDATA[Local marketing is all the rage lately. Strangely enough, I&#8217;ve never written copy for someone in my city. The closest was across the river in Portland, OR a handful of times.
So when I got the chance to interview Joseph Ratliff I seized it. I know he has experience working both local and global.  And [...]]]></description>
		<wfw:commentRss>http://www.copywritingdean.com/copywriting-interview-with-joseph-ratliff-part-i/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Copywriting Continuity And The Marketer&#8217;s Folly</title>
		<link>http://www.copywritingdean.com/copywriting-continuity-and-the-marketers-folly</link>
		<comments>http://www.copywritingdean.com/copywriting-continuity-and-the-marketers-folly#comments</comments>
		<pubDate>Wed, 06 Jul 2011 20:45:23 +0000</pubDate>
		<dc:creator>Stephen Dean</dc:creator>
				<category><![CDATA[Copywriting Tips]]></category>
		<category><![CDATA[Internet Advertising Tips]]></category>
		<category><![CDATA[copywriting]]></category>

		<guid isPermaLink="false">http://www.copywritingdean.com/?p=1145</guid>
		<description><![CDATA[So get this: There&#8217;s two goldfish sitting in a tank, right?
And one goldfish turns to the other and says, &#8220;Do you know how to drive this thing?!&#8221;
Believe it or not, that joke was determined to be one of the best jokes IN THE EVER by a scientific study.
But the funny thing here, is, what makes [...]]]></description>
		<wfw:commentRss>http://www.copywritingdean.com/copywriting-continuity-and-the-marketers-folly/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Great Copywriting And The 3 B&#8217;s</title>
		<link>http://www.copywritingdean.com/great-copywriting-and-the-3-bs</link>
		<comments>http://www.copywritingdean.com/great-copywriting-and-the-3-bs#comments</comments>
		<pubDate>Thu, 12 May 2011 23:33:49 +0000</pubDate>
		<dc:creator>Stephen Dean</dc:creator>
				<category><![CDATA[Affiliate Copywriting]]></category>
		<category><![CDATA[Business Tips]]></category>
		<category><![CDATA[Copywriting Resources]]></category>
		<category><![CDATA[Copywriting Tips]]></category>

		<guid isPermaLink="false">http://www.copywritingdean.com/?p=1131</guid>
		<description><![CDATA[If you want to bust out great copywriting every time you stare at the blank page, you&#8217;ve gotta learn the 3 B&#8217;s of copywriting.
Unfortunately, learning the 3 B&#8217;s takes time.  I can tell you once, I can tell you twice &#8211; but until you practice APPLYING the 3 B&#8217;s in your copy&#8230; the science-slash-art [...]]]></description>
		<wfw:commentRss>http://www.copywritingdean.com/great-copywriting-and-the-3-bs/feed</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Split Test Myths And Statistics</title>
		<link>http://www.copywritingdean.com/split-test-myths-and-statistics</link>
		<comments>http://www.copywritingdean.com/split-test-myths-and-statistics#comments</comments>
		<pubDate>Tue, 15 Mar 2011 18:58:52 +0000</pubDate>
		<dc:creator>Stephen Dean</dc:creator>
				<category><![CDATA[Business Tips]]></category>
		<category><![CDATA[Copywriting Tips]]></category>
		<category><![CDATA[Internet Advertising Tips]]></category>
		<category><![CDATA[Multivariate Testing]]></category>

		<guid isPermaLink="false">http://www.copywritingdean.com/?p=1087</guid>
		<description><![CDATA[Several years back I created Easy Split Test for marketers who want to improve their sales copy.
A split test is where you send one page&#8217;s traffic to two pieces of copy and calculate which page converts best. Afterwards you stop showing the loser and begin a new test with the winner and a new slightly [...]]]></description>
		<wfw:commentRss>http://www.copywritingdean.com/split-test-myths-and-statistics/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Most Important Letter You&#8217;ll Ever Read</title>
		<link>http://www.copywritingdean.com/the-most-important-letter-youll-ever-read</link>
		<comments>http://www.copywritingdean.com/the-most-important-letter-youll-ever-read#comments</comments>
		<pubDate>Thu, 10 Mar 2011 22:39:52 +0000</pubDate>
		<dc:creator>Stephen Dean</dc:creator>
				<category><![CDATA[Business Tips]]></category>
		<category><![CDATA[Copywriting Tips]]></category>
		<category><![CDATA[Internet Advertising Tips]]></category>

		<guid isPermaLink="false">http://www.copywritingdean.com/?p=1072</guid>
		<description><![CDATA[&#8220;The Most Important Letter You&#8217;ll Ever Read.&#8221; Ya right.
Ever read that line in a sales letter?  I think it has it&#8217;s place.  And this isn&#8217;t it&#8230;
&#8220;If you&#8217;ve ever wanted to go birdwatching in your backyard, then this is the most important letter you&#8217;ll ever read.&#8221;
Could anyone possibly believe that birdwatching is the most [...]]]></description>
		<wfw:commentRss>http://www.copywritingdean.com/the-most-important-letter-youll-ever-read/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Are You An Action-Taker?</title>
		<link>http://www.copywritingdean.com/are-you-an-action-taker</link>
		<comments>http://www.copywritingdean.com/are-you-an-action-taker#comments</comments>
		<pubDate>Mon, 07 Mar 2011 23:46:39 +0000</pubDate>
		<dc:creator>Stephen Dean</dc:creator>
				<category><![CDATA[Business Tips]]></category>
		<category><![CDATA[Copywriting Tips]]></category>
		<category><![CDATA[Internet Advertising Tips]]></category>
		<category><![CDATA[Productivity & Success]]></category>
		<category><![CDATA[Ready Spaghetti]]></category>

		<guid isPermaLink="false">http://www.copywritingdean.com/?p=1058</guid>
		<description><![CDATA[A few years back I was at Ryan Deiss&#8217; Ultimate List Building Bootcamp, which was amazing.
It was the first time I saw Keith Baxter speak and he had me writing notes at warp speed.  It was a great presentation on traffic generation and link building.
One technique in particular stuck out to me. So that [...]]]></description>
		<wfw:commentRss>http://www.copywritingdean.com/are-you-an-action-taker/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Story Of Two Ranked Videos</title>
		<link>http://www.copywritingdean.com/a-story-of-two-ranked-videos</link>
		<comments>http://www.copywritingdean.com/a-story-of-two-ranked-videos#comments</comments>
		<pubDate>Wed, 02 Mar 2011 22:47:52 +0000</pubDate>
		<dc:creator>Stephen Dean</dc:creator>
				<category><![CDATA[Business Tips]]></category>
		<category><![CDATA[Copywriting Tips]]></category>
		<category><![CDATA[Internet Advertising Tips]]></category>
		<category><![CDATA[Ready Spaghetti]]></category>
		<category><![CDATA[Traffic]]></category>

		<guid isPermaLink="false">http://www.copywritingdean.com/?p=1051</guid>
		<description><![CDATA[I&#8217;ve been brainstorming how to get my video on the front page of a google search result.  And of course one way to do it is to reverse-engineer videos that have already made it.
If you search google for &#8220;Magic Trick&#8221; two videos come up before any page results.
Both videos have &#8220;Magic Trick&#8221; in the [...]]]></description>
		<wfw:commentRss>http://www.copywritingdean.com/a-story-of-two-ranked-videos/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Booming Businesses In A Struggling Economy</title>
		<link>http://www.copywritingdean.com/booming-businesses-in-a-struggling-economy</link>
		<comments>http://www.copywritingdean.com/booming-businesses-in-a-struggling-economy#comments</comments>
		<pubDate>Mon, 28 Feb 2011 22:53:45 +0000</pubDate>
		<dc:creator>Stephen Dean</dc:creator>
				<category><![CDATA[Business Tips]]></category>
		<category><![CDATA[Copywriting Tips]]></category>
		<category><![CDATA[Internet Advertising Tips]]></category>

		<guid isPermaLink="false">http://www.copywritingdean.com/?p=1027</guid>
		<description><![CDATA[Guess which business is a money tree in this struggling economy?
The Dollar Tree.  Their profits were up 20% last quarter. And their largest growing demographic is income earners of $100,000+.
People are changing their spending habits.  They&#8217;re looking for bargains. They&#8217;re saving.
All of their shopping decisions are being looked at through a new lens.
And [...]]]></description>
		<wfw:commentRss>http://www.copywritingdean.com/booming-businesses-in-a-struggling-economy/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
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