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	<title>Copywriting Dean &#187; My Copywriting Questionnaire</title>
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	<description>Copywriter Stephen Dean Talks Internet Advertising</description>
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		<title>My Copywriting Questionnaire (Or Questions To Ask Before Writing Awesome Copy)</title>
		<link>http://www.copywritingdean.com/my-copywriting-questionnaire-or-questions-to-ask-before-writing-awesome-copy</link>
		<comments>http://www.copywritingdean.com/my-copywriting-questionnaire-or-questions-to-ask-before-writing-awesome-copy#comments</comments>
		<pubDate>Wed, 14 Jan 2009 23:08:52 +0000</pubDate>
		<dc:creator>Stephen Dean</dc:creator>
				<category><![CDATA[Copywriting Heads Up]]></category>
		<category><![CDATA[Copywriting Resources]]></category>
		<category><![CDATA[Copywriting Tips]]></category>
		<category><![CDATA[My Copywriting Questionnaire]]></category>

		<guid isPermaLink="false">http://www.stephensblog.com/?p=204</guid>
		<description><![CDATA[Before I write copy, I send all of my clients a questionnaire.  The questions I ask are based on 5 years of experience writing copy for clients.
The posts below reveal the questions I ask and why:
My Copywriting Questionnaire, Question #1
My Copywriting Questionnaire, Questions #2 And #3
My Copywriting Questionnaire, Questions #4, #5 and #6
My Copywriting [...]]]></description>
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		<title>My Copywriting Questionnaire, Question #9</title>
		<link>http://www.copywritingdean.com/my-copywriting-questionnaire-question-9</link>
		<comments>http://www.copywritingdean.com/my-copywriting-questionnaire-question-9#comments</comments>
		<pubDate>Tue, 06 Jan 2009 00:11:01 +0000</pubDate>
		<dc:creator>Stephen Dean</dc:creator>
				<category><![CDATA[Copywriting Heads Up]]></category>
		<category><![CDATA[Copywriting Resources]]></category>
		<category><![CDATA[Copywriting Tips]]></category>
		<category><![CDATA[My Copywriting Questionnaire]]></category>

		<guid isPermaLink="false">http://www.stephensblog.com/?p=178</guid>
		<description><![CDATA[My first thought was, &#8220;Woah, that&#8217;s a good question.&#8221;
A top Internet marketing guru was interviewing me before deciding to hire me.   He hit me with a seemingly simple question&#8230; that still stopped me in my tracks.  It went something like this&#8230;
&#8220;What&#8217;s the most important component of writing copy?&#8221;
Woah.  I&#8217;d honestly never [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>My Copywriting Questionnaire, Question #8</title>
		<link>http://www.copywritingdean.com/my-copywriting-questionnaire-question-8</link>
		<comments>http://www.copywritingdean.com/my-copywriting-questionnaire-question-8#comments</comments>
		<pubDate>Tue, 23 Dec 2008 13:00:56 +0000</pubDate>
		<dc:creator>Stephen Dean</dc:creator>
				<category><![CDATA[Copywriting Heads Up]]></category>
		<category><![CDATA[Copywriting Resources]]></category>
		<category><![CDATA[Copywriting Tips]]></category>
		<category><![CDATA[My Copywriting Questionnaire]]></category>

		<guid isPermaLink="false">http://www.stephensblog.com/?p=173</guid>
		<description><![CDATA[Michel Fortin once told me the 3 most important elements to test in a sales letter are the headline, price and offer.
Price points are easy to come up with.  The headline takes a lot of work&#8230; but that&#8217;ll come from my research. 
The offer is something you need to team up and strategize with [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>My Copywriting Questionnaire, Question #7</title>
		<link>http://www.copywritingdean.com/my-copywriting-questionnaire-question-7</link>
		<comments>http://www.copywritingdean.com/my-copywriting-questionnaire-question-7#comments</comments>
		<pubDate>Mon, 22 Dec 2008 13:00:39 +0000</pubDate>
		<dc:creator>Stephen Dean</dc:creator>
				<category><![CDATA[Copywriting Resources]]></category>
		<category><![CDATA[Copywriting Tips]]></category>
		<category><![CDATA[My Copywriting Questionnaire]]></category>

		<guid isPermaLink="false">http://www.stephensblog.com/?p=160</guid>
		<description><![CDATA[What do beginning copywriter&#8217;s forget to think about that can destroy their online sales?  Where the visitor is coming from!
Question #7 from my copywriting questionnaire is&#8230;
&#8220;7) a. Where is your traffic coming from? (Please be very specific)
   &#8220;b. If you&#8217;re targeting specific keywords, what are they?&#8221;
How is the client planning on getting [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>My Copywriting Questionnaire, Questions #4, #5 and #6</title>
		<link>http://www.copywritingdean.com/my-copywriting-questionnaire-questions-4-5-and-6</link>
		<comments>http://www.copywritingdean.com/my-copywriting-questionnaire-questions-4-5-and-6#comments</comments>
		<pubDate>Wed, 17 Dec 2008 21:33:25 +0000</pubDate>
		<dc:creator>Stephen Dean</dc:creator>
				<category><![CDATA[Copywriting Resources]]></category>
		<category><![CDATA[Copywriting Tips]]></category>
		<category><![CDATA[My Copywriting Questionnaire]]></category>

		<guid isPermaLink="false">http://www.stephensblog.com/?p=153</guid>
		<description><![CDATA[Ever seen the spy movie &#8220;Cloak and Dagger&#8221; with Henry Thomas?  Great movie, one of my favorites from my childhood.
Sometimes when I call my sister&#8217;s cell phone and she answers, I shout, &#8220;Lady Ace, Lady Ace, Come in Lady Ace!&#8221;
Guess you had to see it&#8230;
&#8230;in any case.  I bring it up because it&#8217;s [...]]]></description>
		<wfw:commentRss>http://www.copywritingdean.com/my-copywriting-questionnaire-questions-4-5-and-6/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>My Copywriting Questionnaire, Questions #2 and #3</title>
		<link>http://www.copywritingdean.com/my-copywriting-questionnaire-questions-2-and-3</link>
		<comments>http://www.copywritingdean.com/my-copywriting-questionnaire-questions-2-and-3#comments</comments>
		<pubDate>Tue, 16 Dec 2008 23:02:29 +0000</pubDate>
		<dc:creator>Stephen Dean</dc:creator>
				<category><![CDATA[Copywriting Heads Up]]></category>
		<category><![CDATA[Copywriting Resources]]></category>
		<category><![CDATA[Copywriting Tips]]></category>
		<category><![CDATA[My Copywriting Questionnaire]]></category>

		<guid isPermaLink="false">http://www.stephensblog.com/?p=148</guid>
		<description><![CDATA[When writing copy, you&#8217;re not selling a product/service so much as you&#8217;re selling a solution.  A solution that solves a problem or fulfills a desire.
So instead of asking something silly like, &#8220;What&#8217;s your product?&#8221;, I ask about the major benefit.  And that&#8217;s question #2 on my questionnaire:
&#8220;2) In one or two sentences only, what major [...]]]></description>
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		<title>My Copywriting Questionnaire, Question #1</title>
		<link>http://www.copywritingdean.com/my-copywriting-questionnaire-question-1</link>
		<comments>http://www.copywritingdean.com/my-copywriting-questionnaire-question-1#comments</comments>
		<pubDate>Mon, 15 Dec 2008 20:44:42 +0000</pubDate>
		<dc:creator>Stephen Dean</dc:creator>
				<category><![CDATA[Copywriting Heads Up]]></category>
		<category><![CDATA[Copywriting Resources]]></category>
		<category><![CDATA[Copywriting Tips]]></category>
		<category><![CDATA[My Copywriting Questionnaire]]></category>

		<guid isPermaLink="false">http://www.stephensblog.com/?p=141</guid>
		<description><![CDATA[The sales letter was good.  It was more than good, it rocked.
Michel Fortin was my copywriting coach at the time, he didn&#8217;t have anything to add.  It was ready to give to the client.
The client was a big name guru you&#8217;ve probably heard of.
And he hated it.  He changed it quite a bit, including the [...]]]></description>
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