<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Copywriting Dean &#187; Product Creation</title>
	<atom:link href="http://www.copywritingdean.com/cat/product-creation/feed" rel="self" type="application/rss+xml" />
	<link>http://www.copywritingdean.com</link>
	<description>Copywriter Stephen Dean Talks Internet Advertising</description>
	<lastBuildDate>Tue, 08 Jun 2010 17:39:23 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=abc</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>How To Attack Any Niche Starting With A Squeeze Page</title>
		<link>http://www.copywritingdean.com/how-to-attack-any-niche-starting-with-a-squeeze-page</link>
		<comments>http://www.copywritingdean.com/how-to-attack-any-niche-starting-with-a-squeeze-page#comments</comments>
		<pubDate>Thu, 22 Apr 2010 18:49:07 +0000</pubDate>
		<dc:creator>Stephen Dean</dc:creator>
				<category><![CDATA[Business Tips]]></category>
		<category><![CDATA[Copywriting Tips]]></category>
		<category><![CDATA[Internet Advertising Tips]]></category>
		<category><![CDATA[Product Creation]]></category>
		<category><![CDATA[Squeeze Pages]]></category>

		<guid isPermaLink="false">http://www.copywritingdean.com/?p=769</guid>
		<description><![CDATA[Are you thinking about diving head first in to a new niche?
Then here&#8217;s some well timed advice.
Start small, and grow.
That&#8217;s my preferred method.  Another method would be to throw your life savings at a market before you know if you can make it profitable.
Yikes!  
I don&#8217;t think so.  Instead start small and [...]]]></description>
			<content:encoded><![CDATA[<p>Are you thinking about diving head first in to a new niche?</p>
<p>Then here&#8217;s some well timed advice.</p>
<p>Start small, and grow.</p>
<p>That&#8217;s my preferred method.  Another method would be to throw your life savings at a market before you know if you can make it profitable.</p>
<p>Yikes!  </p>
<p>I don&#8217;t think so.  Instead start small and borrow from businesses that are already established.  </p>
<p>For example if you want to move in to the weight loss niche, you&#8217;re going to have your work cut out for you.  It&#8217;s competitive.  Doesn&#8217;t mean it&#8217;s impossible, but it&#8217;ll take work.</p>
<p>Do you really want to pay $10k &#8211; $20k for a new weight loss product and sales letter when you&#8217;re not even sure you&#8217;ll be able to find the traffic in this highly competitive niche?</p>
<p>That approach is all wrong.</p>
<p>Instead, let&#8217;s take a smaller, incremental approach that will actually make your business stronger in the long run.</p>
<p>Instead of creating a product, start with a squeeze page.  And start driving traffic to the squeeze page.</p>
<p>This does a few things.  </p>
<p>One, you start collecting email addresses which will be good if you release a product in the future.</p>
<p>Two, you get experience trying to drive traffic to a site in this niche.  You might find it too hard for you and give up (which would save you the cost of creating a product).</p>
<p>And three, you&#8217;re likely building back links to the page which are ALWAYS useful, even if you decide to move in another direction or sell the site to someone else.</p>
<h2>But Wait&#8230; There&#8217;s More</h2>
<p>You ALSO will have an opportunity to test different headlines and angles with your squeeze page.</p>
<p>The results you get back from these tests can tell you what type of product to create.</p>
<p>For example, if your Internet Marketing squeeze page always performs best when you mention Private Label Rights, what type of product are you going to create?</p>
<p>Starting with an inexpensive squeeze page is a great way to test the market while still building the foundations of a new business.</p>
<h2> Plus As You&#8217;re Building Your Business You Can Borrow From Others</h2>
<p>If you don&#8217;t have $3,000 to hire a copywriter, you can send your leads from the squeeze page over to someone in the same niche who HAS paid for a copywriter in exchange for a commission.</p>
<p>This probably means signing up with a site like Clickbank where you can find Internet businesses in your niche ready to give you a commission for sales you send their way.</p>
<p>Try picking 2 or 3 products from Clickbank and rotate who you send your traffic to.  You&#8217;ll soon get an idea of which business is the most profitable&#8230;</p>
<p>&#8230;and now you have a model to follow.</p>
<p>I can help you get your first squeeze page up, find an affiliate product to promote and write your promotional materials.  Just <a href=http://www.copyproductions.com>fill out an application here.</a>  </p>
<p>Good luck and happy business building.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.copywritingdean.com/how-to-attack-any-niche-starting-with-a-squeeze-page/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>How To Find A Quality Domain Name For Your Site.</title>
		<link>http://www.copywritingdean.com/how-to-find-a-quality-domain-name-for-your-site</link>
		<comments>http://www.copywritingdean.com/how-to-find-a-quality-domain-name-for-your-site#comments</comments>
		<pubDate>Tue, 16 Feb 2010 23:26:06 +0000</pubDate>
		<dc:creator>Stephen Dean</dc:creator>
				<category><![CDATA[Business Tips]]></category>
		<category><![CDATA[Internet Advertising Tips]]></category>
		<category><![CDATA[Product Creation]]></category>
		<category><![CDATA[Squeeze Pages]]></category>

		<guid isPermaLink="false">http://www.stephensblog.com/?p=123</guid>
		<description><![CDATA[Just about any money-makin’ plan you might pick online requires that you start a web site. And if you’re like me, you’re starting new sites all the time.
So I wanted to share with you how I, as a copywriter, find the perfect domain name.
Pretty much every word in the dictionary is taken. There are plenty [...]]]></description>
			<content:encoded><![CDATA[<p>Just about any money-makin’ plan you might pick online requires that you start a web site. And if you’re like me, you’re starting new sites all the time.</p>
<p>So I wanted to share with you how I, as a copywriter, find the perfect domain name.</p>
<p>Pretty much every word in the dictionary is taken. There are plenty of two word combinations available… but the most obvious ones are usually taken. A lot of what’s left over doesn’t necessarily make a lot of sense without good marketing.</p>
<p>MySpace.com, FaceBook.com and YouTube.com might seem like self explanatory domains to you now… but if you didn’t know what the sites were. They’d be a mystery.</p>
<p>Those two domains are a good example of what’s left.</p>
<p>BUT… those domain names aren’t bad at all. I just helped a client find the perfect domain name for his new product. It’s two words. Easy to remember. Easy to spell…</p>
<p>Well, why don’t I just go ahead and tell you my rules for selecting domain names.</p>
<p>1. They must be extremely easy to spell. Short words like… cat, hat, free are great. Stuff like “genius” isn’t good. You may think it’s easy to spell, but you’d be surprised how easy it is to mess up.</p>
<p>2. I like to avoid double vowels between words, and sometimes double consonants. For example, giveeasy.com is a domain name that I once considered, but that double “e” in the middle. It’s a little confusing. This can happen with consonants when double l’s or t’s get involved.</p>
<p>3. Less than 3 words. You can get away with breaking this rule every now and then. But in general, keep working ’til you find something that doesn’t take an hour to type in.</p>
<p>4. Benefit-laden. IF POSSIBLE, it’s great to have a domain name that states the benefit of your product or service. Why? Because the domain name can act like an ad for your site. It’s almost like a headline!</p>
<p>I bought a domain name a while back called snackawaypounds.com. Check out that benefit. Putting a benefit in the domain ALSO helps people remember the name.</p>
<p>Ok, those are my 4 biggest tips for selecting domain names. I could have said, always go for a .com. But you should know that.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.copywritingdean.com/how-to-find-a-quality-domain-name-for-your-site/feed</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Secrets To A Champagne Product Launch</title>
		<link>http://www.copywritingdean.com/secrets-to-a-champagne-product-launch</link>
		<comments>http://www.copywritingdean.com/secrets-to-a-champagne-product-launch#comments</comments>
		<pubDate>Fri, 12 Feb 2010 22:30:23 +0000</pubDate>
		<dc:creator>Stephen Dean</dc:creator>
				<category><![CDATA[Business Resources]]></category>
		<category><![CDATA[Copywriting Resources]]></category>
		<category><![CDATA[Internet Advertising Resources]]></category>
		<category><![CDATA[Product Creation]]></category>
		<category><![CDATA[Squeeze Pages]]></category>
		<category><![CDATA[Traffic]]></category>

		<guid isPermaLink="false">http://www.copywritingdean.com/secrets-to-a-champagne-product-launch</guid>
		<description><![CDATA[If you want to start a successful online business, here&#8217;s what you need to do&#8230; 
Create A Product
3 Quick Ways To Judge Your New Product Idea
Create A Squeeze Page
Should You Use A Squeeze Page?
7 Steps To A Successful Squeeze Page
Ballooning Squeeze Page Conversions With Winning Audio Scripts
Send Traffic To The Squeeze Page
Clixsense – Penny Traffic [...]]]></description>
			<content:encoded><![CDATA[<p>If you want to start a successful online business, here&#8217;s what you need to do&#8230; </p>
<blockquote><p><strong>Create A Product</strong><br />
<a href="http://www.copywritingdean.com/3-quick-ways-to-judge-your-new-product-idea">3 Quick Ways To Judge Your New Product Idea</a></p>
<p><strong>Create A Squeeze Page</strong><br />
<a href="http://www.copywritingdean.com/should-you-use-a-squeeze-page">Should You Use A Squeeze Page?</a><br />
<a href="http://www.copywritingdean.com/7-steps-to-a-successful-squeeze-page">7 Steps To A Successful Squeeze Page</a><br />
<a href="http://www.copywritingdean.com/ballooning-squeeze-page-conversions-with-winning-audio-scripts">Ballooning Squeeze Page Conversions With Winning Audio Scripts</a></p>
<p><strong>Send Traffic To The Squeeze Page</strong><br />
<a href="http://www.copywritingdean.com/clixsense-penny-traffic-that-converts">Clixsense – Penny Traffic That Converts</a><br />
<a href="http://www.copywritingdean.com/a-very-telling-conversion-story-on-twitter">A VERY Telling Conversion Story On Twitter</a></p>
<p><strong>Send Subscribers To An Awesome Sales Letter On Launch Day</strong></p>
<h3><a href=http://www.copyproductions.com>Stephen Dean&#8217;s Copywriting Services</a></h3>
</blockquote>
]]></content:encoded>
			<wfw:commentRss>http://www.copywritingdean.com/secrets-to-a-champagne-product-launch/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>3 Quick Ways To Judge Your New Product Idea</title>
		<link>http://www.copywritingdean.com/3-quick-ways-to-judge-your-new-product-idea</link>
		<comments>http://www.copywritingdean.com/3-quick-ways-to-judge-your-new-product-idea#comments</comments>
		<pubDate>Thu, 11 Feb 2010 18:00:40 +0000</pubDate>
		<dc:creator>Stephen Dean</dc:creator>
				<category><![CDATA[Business Resources]]></category>
		<category><![CDATA[Business Tips]]></category>
		<category><![CDATA[Product Creation]]></category>

		<guid isPermaLink="false">http://www.stephensblog.com/?p=92</guid>
		<description><![CDATA[Raise your hand if you’ve ever come up with a product that was a dud…
People who are just beginning their business pursuits often forget to check if there’s a market for their “hot idea” before they create the product. This can lead to a waste of time, energy and a lot of money.
While there are [...]]]></description>
			<content:encoded><![CDATA[<p>Raise your hand if you’ve ever come up with a product that was a dud…</p>
<p>People who are just beginning their business pursuits often forget to check if there’s a market for their “hot idea” before they create the product. This can lead to a waste of time, energy and a lot of money.</p>
<p>While there are more thorough ways of checking if your product has an audience, here are 3 quick ways to get a general idea of the demand.</p>
<p>1. <a href="http://spyfu.com/">Spyfu.com</a>. This site lets you analyze pay-per-click data similar to what the old Overture tools used to do. Just type in your keyword and you’ll instantly see how many people are placing ads for that keyword, how many clicks they’re getting on average, and what it costs to run an ad.</p>
<p>If you see a website is running ads for a few months at a $1.00 click, you can be relatively sure they’re making a profit from that market.</p>
<p>2. <a href="http://www.amazon.com/magazines/b/ref=sa_menu_magazines0?ie=UTF8&#038;node=599858">Amazon.com’s Magazine Section</a> If you can find a magazine that’s focused on your market, chances are there’s enough people out there to support a product for this business. After all, there’s enough to support the magazine…</p>
<p>3. <a href="http://www.clickbank.com/marketplace.htm">http://www.clickbank.com/marketplace.htm</a>. The Clickbank marketplace lists tons and tons of information products. Search for your keyword and look at the results.</p>
<p>If you see products similar to your idea, check out the “Gravity” number. The higher the number, the better the product is selling. Compare the number to other known hot sellers and you’ll get a decent idea of how popular that market is.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.copywritingdean.com/3-quick-ways-to-judge-your-new-product-idea/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
	</channel>
</rss>
