I assume you know what a push up is, but if not, here’s a video that explains:
Ever tried doing push-ups until exhaustion?
That means you start doing push ups, and you don’t stop until you literally can’t do anymore. I’ve tried it many, many times, as it’s part of my favorite workout.
And I HOPE that I actually accomplished it. What do I mean by that? And why don’t I know if I’ve accomplished it?
Because when you try to do push ups to exhaustion, your brain comes up with a million excuses why you “can’t” do any more push ups. Some people quit as soon as it gets hard… even though they were capable of doing several more.
Some people keep going when it gets hard, but still quit before they literally can’t do anymore.
You may be surprised to discover what your body is capable of if you continue until exhaustion. In the “Four Hour Body”, Tim Ferris quotes someone as saying if you’ve never thrown up doing bicep curls you’ve never worked hard.
Have you ever pushed yourself that hard? I can’t say I’ve ever thrown up lifting weights.
So how does this relate to business?
Because many people quit working on their Internet business when the excitement wears off and all that’s left is work. Unfortunately the money usually comes after this work is completed, and hence most people don’t make any.
These people make excuses for why they “can’t” work today… or can’t start this project this week… or can’t continue the routines they’ve kept for approximately 5 weeks.
The truth is – they’re probably quitting because it’s started to get hard and they found an excuse to quit they could believe in. It’s probably a made up excuse, but that doesn’t matter. If they believe it, then game over.
At some point, if you’re building a business, your brain is going to make up excuses to try and get you to quit. To be successful, you have to see past the false-excuse and keep moving forward.
I hope you can do that for your business.
As for my business. It’s been my goal for the last 6-7 weeks to write daily blog posts (business days only). And I’ve kept it up.
But since I’m in the 5-7 week range, I feel I’m also in danger of making up an excuse to quit. Especially since I think I have a good reason to switch gears for a while. It sounds suspicious to me!
But with daily blog posts I haven’t experience the growth I had hoped. A little, but not enough.
And I think I should take some time off from writing blog posts and spend that time on laying a better foundation to leverage those posts.
Like optimizing the list building aspects of the blog, optimizing conversion aspects of the blog, AND automating a few traffic sources so I have new people coming on to the blog each day.
Doing those things in addition to writing daily blog posts, writing copy, Ready Spaghetti work, and product creation is just not going to happen. I have too much on my plate as it is.
I think those are good reasons to take a breather.
What do you think? Have I made the right assessment? Am I just making excuses?
Please give me an outsiders view by leaving a comment. Thanks!