Comments on: Faux Copywriters Vs. Pro Copywriters

By: David Carroll

David Carroll — Mon, 22 Mar 2010 02:25:55 +0000

Very well written and to the point post. People respond to well written stuff that gives them what they want and answers the question they have. Most folks hype-meter is on ultra high these days and the example you give makes them run quickly. Write like your writing with just that one person in mind and if they resonate with you you’ve won a friend and customer for a long time.
David Carroll´s last blog ..Internet Marketing Guru Ann Sieg Shows You How A Copywriting Mindset Can Spell Relief

By: Natalia M. Sylvester

Natalia M. Sylvester — Mon, 01 Mar 2010 20:06:45 +0000

So true–the message needs to come first. Clarity before cleverness is what I like to say…

By: Stephen Dean

Stephen Dean — Mon, 01 Mar 2010 19:26:33 +0000

Cheers! Thanks for the comment Ian.

By: Ian Brodie

Ian Brodie — Mon, 01 Mar 2010 18:26:21 +0000

Lol – great example. And so easy to fall into.

As someone who’s not a pro but has to occasionally write copy, it’s easy to look at other sales pages and assume the 5 line headlines are the way to go. Thanks for reminding us they’re not in such a succinct way.

Ian
Ian Brodie´s last blog ..Help Me Improve the Get Clients Blog!

By: Stephen Dean

Stephen Dean — Thu, 25 Feb 2010 18:45:38 +0000

Hi Tom, thanks! Yup, here’s a link:

http://blog.onecoach.com/2008/12/09/how-to-sell-in-print-the-secret-of-writing-killer-copy/

By: Tom Brownsword

Tom Brownsword — Thu, 25 Feb 2010 15:36:55 +0000

Some great food for thought there, Stephen.

Do you have a link to the original article? I’d love to read it (and learn).

Thanks,
Tom

By: Stephen Dean

Stephen Dean — Thu, 25 Feb 2010 00:49:02 +0000

Thanks Ben, I was guilty when I first started 6 years ago Now it’s comedic to see people do it, kind of fun!

By: Ben Settle

Ben Settle — Wed, 24 Feb 2010 20:22:42 +0000

True ‘dat

You can always tell the wannabes from the real thing as the wannabes always call attention to their writing and try to impress other copywriters and marketers, instead of talking to the market.

Good post dude!

Ben