Comments on: My Copywriting Questionnaire, Question #1 http://www.copywritingdean.com/my-copywriting-questionnaire-question-1 Copywriter Stephen Dean Talks Internet Advertising Tue, 17 Aug 2010 13:00:07 +0000 http://wordpress.org/?v=abc hourly 1 By: <![CDATA[My Copywriting Questionnaire (Or Questions To Ask Before Writing Awesome Copy)]]> http://www.copywritingdean.com/my-copywriting-questionnaire-question-1/comment-page-1#comment-32 Wed, 14 Jan 2009 23:08:54 +0000 http://www.stephensblog.com/?p=141#comment-32 <![CDATA[[...] My Copywriting Questionnaire, Question #1 [...] ]]> < ![CDATA[[...] My Copywriting Questionnaire, Question #1 [...] ]]>

]]> By: <![CDATA[Stephen Dean]]> http://www.copywritingdean.com/my-copywriting-questionnaire-question-1/comment-page-1#comment-30 Tue, 16 Dec 2008 00:18:35 +0000 http://www.stephensblog.com/?p=141#comment-30 <![CDATA[LOL. He must have been very happy. Thanks for the comment Lance.]]> < ![CDATA[LOL. He must have been very happy.

Thanks for the comment Lance.]]>

]]> By: <![CDATA[Lance Jepsen author of Internet Marketing]]> http://www.copywritingdean.com/my-copywriting-questionnaire-question-1/comment-page-1#comment-31 Mon, 15 Dec 2008 21:43:52 +0000 http://www.stephensblog.com/?p=141#comment-31 <![CDATA[Great points. I've found that at times the client is unhappy because of a misconception on his part that can be changed. It was a big learning experience for me when I realized I not only had to market in my sales letter, but then I had to market the sales letter to the client. I had one client that even after the sales letter I did for him performed well, he complained to me about the number of people that were complaining about his product. He erroneously thought that perhaps the sales letter was misleading. I explained to him that his increase in complaints is not a direct result of the sales letter but instead the increased business he was doing. I advised him to check the number of complaints he received before my sales letter and then divide that by his previous total orders to come up with a percentage. Then check the number of complaints he received after my sales letter and divide that by his new sales number and compare both percentages. He was shocked to find that his number of complaints as a percentage of total orders actually dropped. It just seemed like more complaints because of all the new business my sales letter was generating for him. So I think it's important to consider not only your marketing within your sales letter, but also your marketing of the sales letter itself to the client.]]> < ![CDATA[Great points. I've found that at times the client is unhappy because of a misconception on his part that can be changed. It was a big learning experience for me when I realized I not only had to market in my sales letter, but then I had to market the sales letter to the client.

I had one client that even after the sales letter I did for him performed well, he complained to me about the number of people that were complaining about his product. He erroneously thought that perhaps the sales letter was misleading. I explained to him that his increase in complaints is not a direct result of the sales letter but instead the increased business he was doing. I advised him to check the number of complaints he received before my sales letter and then divide that by his previous total orders to come up with a percentage. Then check the number of complaints he received after my sales letter and divide that by his new sales number and compare both percentages. He was shocked to find that his number of complaints as a percentage of total orders actually dropped. It just seemed like more complaints because of all the new business my sales letter was generating for him.

So I think it's important to consider not only your marketing within your sales letter, but also your marketing of the sales letter itself to the client.]]>

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