Copy Breeze, The WYSIWYG Killer

Finally, the WYSIWYG Killer has a name. “Copy Breeze” won out over several other choices… partially because it was one of the few choices with an available domain name… and mostly because it makes writing copy a breeze. No doubt about it. The copywriting method can change from copywriter to copywriter, but the consensus is ...

My Words For President Obama One Year Later 2

One year ago today President Obama was inaugurated. I wasn’t too excited. Although I wouldn’t have been excited if his opponent would have won either. I wrote a letter to the President called, “Dear Barack Obama, From I Don’t Give A Damn.” I criticized Barack for straying from our founding documents, attempting to take away ...

The WYSIWYG Killer Is Ready, Free Copies Go Out Next Week 4

Some of you may may know that I stopped writing copy in WYSIWYG editors more than a year ago. Dreamweaver and other popular programs for creating webpages drive me NUTS. They always seem to disagree with what I’m asking them to do. They try to create CSS styles that are beyond ugly. Speaking of ugly, ...

Free Stuff… You Can Have It

In the very near future I’m going to be giving out a bunch of free stuff And while I’m being vague by calling it “stuff,” I’d be excited if I were you. In between copy projects I’ve been creating new software to help me write copy, generate traffic and run my copywriting business. You can ...

My Favorite Marketers 2

I think I’ve discovered what makes my favorite marketers my favorites. Two of my loves as a kid were business and computers. (And here I am!) I got started early on Computers. And my first experience wasn’t with Windows, it was with DOS and the BASIC programming language. It taught me the “basics” of programming. ...

Test These 10 Small Tweaks To Boost Conversion 11

If you’re not currently testing your sales copy, get on it! I suggest either using Easy Split Test, Google Analytics or, my favorite, Muvar which comes free as a bonus at this link. Then try setting up these quick 10 tests. 1. Try removing your PS’s or applying my rules to your PS’s. 2. Try ...

Happy Birthday To Me 2

Hey! It’s my birthday today and I’m 27. My birthday, December 3rd, happens to fall on a date that would make it very easy to run a promotion. ( 12/3, easy as 12-3, something like that =) But instead of selling you something today, I’m just going to give it away. You can get it ...

Test Results: SCREAMING For Attention! 3

When I do multivariate testing for clients I typically break up the copy in to several distinctive sections, and test each part of the copy against absolutely nothing. That’s how I discovered that so many beginning or amateur copywriters write terrible PS’s. I tested their PS section against saying nothing at all. And saying nothing ...

Thank You

You made it! Thanks for letting me stay in touch with you. I’ll be emailing you a handful of times each week for as long as you’re interested in receiving my emails. (Seriously, if you stop reading my emails my autoresponder will automatically suspend your subscription.) So I do hope you’ll actively read my messages ...

5 Ways To Grow Your Twitter Followers From Your Blog 7

1. Put a Free Twitter icon in your blog’s header, sidebar or both. 2. Write articles about Twitter like these: Should You Be On Twitter? Two Ways Twitter Surpasses Blogging, and How To Use Twitter With Your Business. 3. Each time you mention Twitter in a blog post, link to your Twitter ID. 4. If ...