Political Copywriting

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Are more people lying these days or is there just a political race in the works?

Ahh, yes, the Republicans in the US are trying to pick a candidate to go up against Obama. That explains it.

And that probably means a lot of copywriters are getting paid a lot of money to write fundraising letters and other campaign materials.

Funny that every candidate has campaign material and fundraising letters going out in their name, that they didn’t write… yet some people refuse to believe Paul had material sent out in his name that he didn’t write. Their proof that Paul actually wrote it? His name is on it. Hmm.

I don’t read too many political fundraising letters but I do pay attention to campaign/marketing strategies.

It’s interesting in politics that one way to get attention is to have a public dispute with another candidate. This helped Ron Paul get attention in 2007 when he sparred with “top-tier” candidate Rudy Guiliani. This time around some lower-tier candidates like Rick Santorum tried to leapfrog their way past Ron Paul by attacking him by name in the debates.

These public disputes or “feuds” like they call them in the music industry can be great for votes or record sales. The trick is to only engage when it helps you.

Jon Huntsman has been trying his hardest to start a feud with Ron Paul right before the New Hampshire vote tomorrow. But so far Paul hasn’t really bitten back because it won’t get him any votes. Unless you believe a stupid video posted unanimously on a YouTube account anyone can create in seconds was really from the Ron Paul campaign, or from a Ron Paul PAC as Fox News and other news sources reported it.

Some conspiracy-minded folks think Hunstman’s campaign might have uploaded the video themselves to help stir a controversy. I sure hope not.

You have to be careful with this tactic in business though. Sometimes by attacking another product you’re just giving it publicity and even credibility.

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