Comments on: Should You Use A Squeeze Page?

By: Secrets To A Champagne Product Launch « Copywriting Dean

Secrets To A Champagne Product Launch « Copywriting Dean — Fri, 12 Feb 2010 22:31:47 +0000

[...] A Squeeze Page Should You Use A Squeeze Page? 7 Steps To A Successful Squeeze Page Ballooning Squeeze Page Conversions With Winning Audio [...]

By: Stephen Dean

Stephen Dean — Tue, 02 Feb 2010 18:57:09 +0000

Exactly. If you don’t have any back end products and don’t plan any affiliate promotions, then the above test will work accurately.

But LEADS have value as well that won’t factor in if you don’t change the way you record sales for this test.

Software like Muvar tracks “Visitor Value” and not sales. And allows you to modify the value of a sale depending on how they got to the sales page.

That modification will take a blog post to go over. I’ll write it down to make sure I come back to it.

By: Simon Crabb

Simon Crabb — Tue, 02 Feb 2010 10:54:03 +0000

But, remember, if you have no squeeze page, your immediate sales may increase, but your list of leads doesn’t grow. I’m not sure a split test based on sales is the best way of deciding if you need a squeeze page or not?