CopywritingCopywriting Dean | Copywriting Dean

Political Copywriting 1

Jan

2012

Are more people lying these days or is there just a political race in the works? Ahh, yes, the Republicans in the US are trying to pick a candidate to go up against Obama. That explains it. And that probably means a lot of copywriters are getting paid a lot of money to write fundraising ...

Copywriting Interview With Joseph Ratliff, Part II 6

Jul

2011

Here’s part II of my interview with Joseph Ratliff. What is the biggest mistake you’ve ever made in your copywriting business? That is an excellent question Stephen, and I’ve made only one (LOL, kidding). My biggest mistake was in my early days, I was an “order taker” for my clients. They had a project, and ...

Copywriting Interview With Joseph Ratliff, Part I 3

Jul

2011

Local marketing is all the rage lately. Strangely enough, I’ve never written copy for someone in my city. The closest was across the river in Portland, OR a handful of times. So when I got the chance to interview Joseph Ratliff I seized it. I know he has experience working both local and global. And ...

Copywriting Continuity And The Marketer’s Folly 2

Jul

2011

So get this: There’s two goldfish sitting in a tank, right? And one goldfish turns to the other and says, “Do you know how to drive this thing?!” Believe it or not, that joke was determined to be one of the best jokes IN THE EVER by a scientific study. But the funny thing here, ...