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Tag Archives: Copywriting Tips

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Political Copywriting

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? ? ? ? ? ? By ? ? ? ? ? ? Stephen Dean ? ? ? ? ? ? | ? ? ? ? ? ? Published ? ? ? ? ? ? January 9, 2012 ? ? ? ? ? ? ? ? ? ? ?
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Are more people lying these days or is there just a political race in the works?
Ahh, yes, the Republicans in the US are trying to pick a candidate to go up against Obama. That explains it.
And that probably means a lot of copywriters are getting paid a lot of money to write fundraising letters [...]

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? ? ? ? ? ? Posted in Copywriting Tips ? ? ? ? ? ? | ? ? ? ? ? ? ? ? ? ? ? ? Also tagged ? ? ? ? ? ? ? ? ? ? ? ? View Comments ? ? ? ? ? ? ? ? ? ? ?
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Copywriting Interview With Joseph Ratliff, Part II

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? ? ? ? ? ? By ? ? ? ? ? ? Stephen Dean ? ? ? ? ? ? | ? ? ? ? ? ? Published ? ? ? ? ? ? July 28, 2011 ? ? ? ? ? ? ? ? ? ? ?
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Here’s part II of my interview with Joseph Ratliff.
What is the biggest mistake you’ve ever made in your copywriting business?
That is an excellent question Stephen, and I’ve made only one (LOL, kidding). My biggest mistake was in my early days, I was an “order taker” for my clients. They had a project, and [...]

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? ? ? ? ? ? Posted in Business Tips, Copywriting Heads Up, Copywriting Resources, Copywriting Tips, Internet Advertising Tips ? ? ? ? ? ? | ? ? ? ? ? ? ? ? ? ? ? ? Also tagged , ? ? ? ? ? ? ? ? ? ? ? ? View Comments ? ? ? ? ? ? ? ? ? ? ?
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Copywriting Continuity And The Marketer’s Folly

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? ? ? ? ? ? By ? ? ? ? ? ? Stephen Dean ? ? ? ? ? ? | ? ? ? ? ? ? Published ? ? ? ? ? ? July 6, 2011 ? ? ? ? ? ? ? ? ? ? ?
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So get this: There’s two goldfish sitting in a tank, right?
And one goldfish turns to the other and says, “Do you know how to drive this thing?!”
Believe it or not, that joke was determined to be one of the best jokes IN THE EVER by a scientific study.
But the funny thing here, is, what makes [...]

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? ? ? ? ? ? Posted in Copywriting Tips, Internet Advertising Tips ? ? ? ? ? ? | ? ? ? ? ? ? ? ? ? ? ? ? Also tagged ? ? ? ? ? ? ? ? ? ? ? ? View Comments ? ? ? ? ? ? ? ? ? ? ?
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