Political Copywriting 1

Are more people lying these days or is there just a political race in the works? Ahh, yes, the Republicans in the US are trying to pick a candidate to go up against Obama. That explains it. And that probably means a lot of copywriters are getting paid a lot of money to write fundraising ...

Copywriting Interview With Joseph Ratliff, Part II 6

Here’s part II of my interview with Joseph Ratliff. What is the biggest mistake you’ve ever made in your copywriting business? That is an excellent question Stephen, and I’ve made only one (LOL, kidding). My biggest mistake was in my early days, I was an “order taker” for my clients. They had a project, and ...

Copywriting Continuity And The Marketer’s Folly 2

So get this: There’s two goldfish sitting in a tank, right? And one goldfish turns to the other and says, “Do you know how to drive this thing?!” Believe it or not, that joke was determined to be one of the best jokes IN THE EVER by a scientific study. But the funny thing here, ...