If you’re not currently testing your sales copy, get on it! I suggest either using Easy Split Test, Google Analytics or, my favorite, Muvar which comes free as a bonus at this link.
Then try setting up these quick 10 tests.
1. Try removing your PS’s or applying my rules to your PS’s.
2. Try a blue gradient background.
3. Try using the Ultimate Submit Button or the Belcher Button.
4. Try removing any language or dead giveaways from the top of your sales letter that tips the reader off that you are selling a product/service. (An obvious example would be an order button.)
5. Try removing the first 3-5 paragraphs from your copy. Often when you write, the first few paragraphs can be awkward before you’ve warmed up and reached your “zone.”
6. Try making your body text and your margins (top, bottom, left and right) larger.
7. Try a new headline. Maybe one that starts with “Discover,” “Amazingly Simple Method For…” or that comes across as “newsy,” like you might see on the front page of a newspaper.
8. Try adding new audio or video to the top of your sales page, that starts immediately after the page loads.
9. Try rewriting your subheads so that if you deleted all the body text, the reader would still understand the core ideas of the copy.
10. Try adding stock photography. Maybe under the headline or when Screaming For Attention.
